NRA campaign goes viral

NRA campaign goes viral

This week, the NRA launched a large-scale education campaign across QLD to prepare retailers and consumers for the impending ban. The campaign will run until mid-July, with Queensland great, Mal Meninga, coming on-board as the campaign ambassador.

The campaign is designed to reach as many consumers as possible and has already received a large amount of interest, with a selection of the media coverage below.


Broadcast news

Live television cross

  • ABC News Breakfast with Michael Rowland and Virginia Trioli

Radio news

  • ABC Queensland 612 radio news bulletins and ABC Queensland regional news
  • 4BC radio news bulletins, syndicated to sister stations around Queensland
  • Macquarie radio network news bulletins (from separate phone interview), syndicated to stations around Queensland

Live radio program interviews

  • Mal Meninga, in-studio interview with 4BC Drive with Ben Davies
  • Mal Meninga, phone interview with 97.3 Breakfast with Bianca, Terry and Bob
  • Dominique Lamb, live program interview with ABC Drive Sunshine Coast